About Us

Our digital community serves the needs of auto portals around the globe.


About Us

Auto Portal Watch is a digital community serving the needs of the specialist industry of auto portals around the world

Our Story

With over a decade of experience in the classifieds industry, Auto Portal Watch is the industry’s go to source for automotive portal related content.

Our Team

We have a dedicated staff with years of experience in the online classifieds industry.
Our Purpose

To provide auto portal operators with the up-to-the-minute news, views and opinions on all things related to automotive portals.


Auto Portal Watch site provides the latest news and views as well as in-depth features, exclusive interviews and opinions and directories. Enjoy daily updates on site launches, staff movements and industry events.



Since 2008 our team has held 15 conferences around the world where leaders from the classifieds industry gather for 2 or 3 days to discuss the issues and innovations relating to their business.


Our Leadership Team

We aim to provide users a wealth of insight, sourced collaboratively across the auto portal industry.

Sol Wise

Auto Portal Watch Pty Ltd Director & CEO

Sol spent five years from 2004 to 2010 with the REA Group Limited (ASX:REA) as the Group Financial Controller reporting directly to the CFO. Sol is currently the CFO for Vertical Networks Group Pty Ltd. He has also been an Independent Non-Executive Director of the Mitula Group from March 2015 and serves as Chairman of the Audit and Risk Committee. Sol is a CPA qualified accountant with more than 20 years experience in senior financial roles. He has a Bachelor of Business from RMIT University Melbourne and is a Certified Practicing Accountant (CPA).

James Gray

Business Development and Sales

James is responsible for industry sales & marketing, a continued focus on product development and innovation, generating qualified traffic to your advertisers and ultimately converting this traffic into qualified leads. He and his team have extensive experience in the real estate industry, across both portals and agencies in all International markets including Europe, Southeast Asia, USA, Oceania, Middle East and Africa. We can provide you with access to many of the world’s leading providers of technology services for the classified’s industry as part of our program.

Our Board Members

Meet our dedicated people who have years of experience in the real estate portal industry.

Sam Plowman


Digital Industry Leader and Author with more than 20 years experience in Global companies across the banking, media, advertising and oil industries. A unique senior executive who has built substantial, highly successful digital businesses in complex environments. Someone who has thrived on major challenges, and who has the capability to recruit, develop and lead high performance teams.

Simon Baker

Founder & Director

Major VNG shareholder & strategic investor with 15+ years in the internet sector. Former CEO of the REA Group (2001 – 08) where he turned the business around from $4m in revenues, $6m in losses, and a market cap of $8m to $155m in revenues, $35m in profit and a market cap of $1bn. The company now has a market value of over $7bn. Simon is the Chairman for ASX listed business Mitula Group & former Chairman of the iProperty Group where he oversaw the growth of the business from a 10c share price to over $1.20 (now $2.50). Is also the founder of Property Portal Watch, investor in 20 different businesses and a consultant to the online classifieds industry.

Lisa Watts

Director and the Chief Operating Officer for The Conversation Media Group

Lisa Watts is a Director and the Chief Operating Officer for The Conversation Media Group and has been involved in this global digital news project since launch five years ago. Her career includes CEO of ArtsHub, a VNG company and the leading news and jobs site for the creative arts industry, founding CEO of a new start up search marketing firm Advantate (a joint venture between Melbourne IT and Fairfax Digital)  and General Manager of the MyCareer online employment business for Fairfax Digital. Lisa has previously been Chair of Midsumma Festival, Australia’s premier GLBTI arts and cultural festival, for 5 years.

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