A new website at DrivingElectric.com, hopes to improve customer confidence in electric and hybrid cars by giving better advice and information covering electric cars in a single location. The site was started by Dennis Automotive, the United Kingdom's largest car publisher. The website will also feature the newest products from the largest brand names that are currently supporting, creating, or selling electric and hybrid cars in the UK.
Dennis is aiming to inspire consumer confidence and support a segment that’s still held back by confusion and widespread misunderstanding.
“We believe the electric vehicle market in the UK is on the cusp of a breakthrough, if only consumers can easily find the right information to help their car-purchase decision making” said Steve Fowler, Editor-in-chief of DrivingElectric.com. “Motorists have so far been bombarded with a confusing mix of negative stories or enthusiastic noise and hype when they really need clear, impartial, understandable information to help them make sensible choices. DrivingElectric.com is designed to provide a single source for that.”
The team behind DrivingElectric.com already serves an audience of six million in-market car buyers a year via its portfolio of market-leading automotive titles, such as Auto Express, Carbuyer and evo. The Dennis business has also pioneered selling cars - not just leads - directly to consumers online, through its high-growth online motor retail channel BuyaCar.co.uk.
Recent research by Dennis Automotive revealed a major appetite for ‘straight answers’ to a wide range of questions from consumers who said that existing information around electric vehicles was either too specialist or often biased towards the high end of the market.
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