Europe’s ride-hailing Mytaxi launching e-scooter program

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A Daimler ride-hailing company, Mytaxi, recently announced that it will be starting an electric scooter test case within Southern Europe this year along with an international push expected for 2019.

Daimler initially took a 15 percent stake in Hamburg-based mytaxi in 2012, adding the company to its portfolio of ridesharing businesses that also includes Chauffeur Privé, Careem, Flinc, car2go, and Hailo, which merged with mytaxi in 2016.

The company has yet to unveil its scooters’ brand name but says it will use the Segway ES4 Sharing Scooter.

“The E-scooter market is highly dynamic and the interest from users is booming in a lot of international cities,” mytaxi chief executive officer Eckart Diepenhorst said in a statement. “We see a significant growth potential for mytaxi here and a perfect complement to our existing taxi business as E-scooters are mostly used for short tours of around one to two kilometers. Although ride lengths strongly vary between taxi and scooter business, we think about potential combinations of both areas.”

Mytaxi was founded in 2009 and says it has since transported 10 million passengers via 100,000 registered drivers. Before Daimler acquired the remaining stake in the startup in 2014, mytaxi had raised some $13 million from Deutsche Telekom  Capital Partners, T-Venture, Deutsche Telekom Capital Partners, car2go and others.

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