Turo, a car sharing business that's usually called the "Airbnb for cars," has been growing within the United States since they started back in 2009. Their services have been moving beyond the US's borders and into new countries and recently entered their next big market, the United Kingdom.
The company, which allows private cars to be rented via online and mobile interfaces, announced its U.K. launch on Monday. Currently, Turo has over eight million users throughout 5,500 cities in 56 countries, one-third of that eight million having joined in 2018 alone.
"By launching our full peer-to-peer marketplace in the U.K. we’re taking another major step closer to putting the world’s one billion cars to better use," said Turo Chief Executive Officer Andre Haddad. "The U.K. is our most-searched-for destination outside North America, and British guests in the U.S. and Canada represent our largest portion of international travelers. This makes us confident that now is the right time to expand here.”
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