Kelley Blue Book, one of the US's most used and trusted resources for evaluating a vehicle's worth, is slated to launch in Australia and give consumers who are purchasing cars an accurate process.
Kelley Blue Book, an industry byword for 90 years in the US, enters Australia to give unprecedented accuracy and a comprehensive comparative pricing guide for car buyers.
The launch will be a key feature on the new Autotrader website that is being unfurled around Australia.
The combination of Autotrader and the Kelley Blue Book, which fall under the Cox Automotive Australia umbrella, will allow Australian car buyers and dealers direct access to a massive vehicle listing inventory with the bonus of accurate price estimates.
Autotrader and Kelley Blue Book jointly attract about 30 million unique visitors a month in North America.
Cox Automotive Australia CEO of the media solutions group Dan Ingle told GoAutoNews Premium the launching of Kelley Blue Book (KBB) in Australia “drives at the heart of our desire to help dealers, as well as consumers, make well-informed decisions”.
“We are leveraging decades of industry knowledge and deep technical expertise gained from our work in the US and abroad to bring a new level of pricing transparency to Australia,” he said.
“KBB also completes our Cox Automotive ‘power of 3’ approach that is designed to address the critical needs of consumers when they go online during the vehicle research and shopping process.
“First, Carsguide will continue to provide excellent editorial content to help consumers understand their choices and get advice from the experts.
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